Faked Out by Fake News

Oh, those automated algorithms!  One day they are riding high as our anointed saviors from being duped by fake news and exposed to gory live streaming, and the next day we are not quite so sure (see my post on May 3).  So what is Mark Zuckerberg and others to do?  I guess they will have to hire more humans or, as they are called in the business, “screeners.”  So how many for how long?  And why are we so gullible, and so intrigued by gory spectacles we can watch on demand.  Sounds like the old days of the Roman Empire when they threw the Christians to the lions.  Only now you can watch it at any time and any place thanks to technology.  Not to mention reading the fake news to fill in your spare time.  Can Mark Zuckerberg or anybody really solve this problem

Despite Zuckerberg’s pledge to do a better job in screening content, many Facebook users did not seem to believe that much would change.  Hundreds of commenters on his post related personal experiences of reporting inappropriate content to Facebook that the company declined to remove.  So who are these reviewers and what standards do they apply?  Most of them are low-paid contractors overseas who spend an average of just a few seconds on each post.  A National Public Radio investigation last year found that they inconsistently apply Facebook’s standards, echoing previous  research by other outlets.  Hmmmm, I wonder if some of these same people work in those famous “call centers” that American companies have established abroad?

Sounds to me that we may be “faked out” for a long time to come.

Ray Myers

P.S.  I will not be posting on Friday.  Busy weekend ahead.  Enjoy yours.  Back on Monday.



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