Trump knew where his message would have the most appeal, Heartland, U.S.A. And please don’t try to sell subscriptions to the “New York Times” or “Washington Post” of you are traveling there. No one is buying anyway. Now these media mainstay publications, along with others, have been looking for an Internet age strategy, but “nobody has found it.” Why browse through a newspaper when you can just “order up” the news you want to read online and forget about the rest. That seems to be what most of middle America has been doing this election year. Just get on the Internet and find something you like (it takes so long to read those old print news articles anyway.
I guess the proof is in the fact that he won the Presidential election with the overwhelming support of midwestern Americans. They elected a man who has rarely traveled west of the Hudson River his entire life (well, okay, New Jersey and Philadelphia to broaden his world view :). One adventuresome online news service based in New York City, ProPublica, is now trying to establish some Midwest roots. It is expanding into Illinois with a 10-person editorial team – laudable to be sure, but it can’t begin to make up for vibrant local papers with dozens of beat reporters, statehouse bureaus and investigative teams. Even with a move to the Midwest, “many in the news media believe that news organizations must rebuild relationships of trust with citizens, even Trump supporters.” Now if only I am able to figure out how that trust was lost? Is that really what happened?
So the suggested strategy is for the Democratic Party to change the media landscape (good luck with that). I think in most cases, people will read what reinforces or confirms their perspectives on the world in general. To learn more about your world takes more than just reading your favorite newspapers or listening to your favorite newscasts.