“But what Mr. Hilfiger’s four-season cycle demonstrates is that when the social-media friendly smoke and mirrors clear, it’s still about clothes, and if the clothes aren’t very good — aren’t original or interesting or desirable — then it doesn’t matter how revved up you get (NY Times, 2/27/18).” Social media and the “web surfing” mentality that technology has made possible may all be contributing to this accelerated marketing cycle.
It sounds like a cautionary tale for the world of fashion, but it may apply to many fields of human endeavor as well. Maybe you can become “overexposed” in the world of social media and the effects may wear (no pun intended) on your audience as much as yourself. The human creativity “machine” can literally run out of gas if you keep it running continuously. We can continue making things at a faster pace, but there seems to be a loss of originality if it becomes more like an assembly line process than an inspirational one. I know we are only talking about clothing, but I think there should be more appreciation for the time it takes to be creative in all fields.
Faster is not always better.
No, I am not talking about decorating your office cubicle so that it will be the most admired work station in your building, but rather how you will look in your new sartorial splendor. For just $139 monthly, you will be able to borrow three items of office clothing, and then swap them whenever you want. Now why didn’t I think of that during all those years I worked in a government bureaucracy? Even though I was lucky enough to inhabit a real office with four walls and a door for many of those years, it was becoming clear that open cubicle environments were the new wave in office space management (I am not really sure why?)
Now you and your daily apparel will be more on display for everyone to see. My usual attire consisted of a navy blue blazer, dress shirt and a variety of ties that may have had some relevance to the changes of the seasons and celebrations of holidays. The slacks were usually gray. (Sometimes a suit for special meetings, comferences, etc.) Lighter weight clothing was worn in the spring and summer months, but the colors were still the same. And then “casual Fridays” came along and I basically opted out since I was very comfortable in my office uniform routine. Maybe it was all those years of Catholic schooling?
Just think of what a different man I would be today with online websites and apps like “Rent the Runway” and “Unlimited.” I could create a whole new office image, but I would still be working in a cubicle?
Don’t worry, I am not going to make “TechtoExpress” an online forum for fashion commentary or sartorial updates. I am just not that kind of guy, or maybe I’m just too old. Don’t get me wrong, I know we live in a world of first impressions and a very important part of that is how one dresses and presents oneself publicly. But if we can all become “fashionistas” thanks to Instagram, then how am I going to know when, and if, I am “dressed for success” or not?
Fortunately, I may be just too old to really worry too much about this. I think I can stick with the standard dress code for someone my age. Then again maybe I should be more conscious about how the senior citizen set dresses, but this may be a very variable standard depending on where one lives, e.g., Florida or Maine?
Maybe we have entered a new age of what it means to be fashionable. I am not really worried. I do have Instagram and can study the latest trends from afar and not worry too much about having the latest look.