I think this is big news in this part of the world, but I could be wrong, so I’ll give you the Party “line.” “Da Nang’s authorities have taken a viral approach to tackling environmental problems and other issues in the city: a Facebook page. It has proven to be a popular avenue for citizens to report their concerns.” “We can hear opinions from local people on any public construction project or plan . . . ” Now I haven’t been to Da Nang’s, so I will just have to take their word for it.
Maybe the difference is that Da Nang’s is a tourist destination located on Vietnam’s central coast and is very eager to benefit from the social networking and advertising that Facebook creates in a viral way. All you need is the connectivity that comes with your mobile device. And that seems to be the “coin of the realm” these days. It’s all in the palm of your hand.
I am not sure that this is all about citizen empowerment as much as commercial benefit for businesses in Da Nang. But either way, it sounds a little like social and political (?) change.