Some call it the “social media dopamine loop.” The short-attention-span jolt of Twitter is perfect for a few specialized things: breaking news, viral links – and presidential hissy fits. But it turns out, Twitter is perfect for jokes.
“A Twitter habit, like any other Internet addiction, is an endless dopamine loop. Your brain doesn’t have a satiety signal for social media updates. It just wants you to check your screen again and again for new content until you die. (NY Times, 7/29/18).”
Many want to opt out of the social media loop altogether. But their hedonic treadmills are turned up so fast that it’s hard to make the leap. Real life seems drab now, compared with the high-speed barrage of ironic banter online. It’s the dream of our sitcom-watching childhood come true: nothing but punch lines as far as the eye can see.
P.S. I will be taking some time off during August. I will only be posting blog updates on Mondays of the month, but will resume M-W-F postings after Labor Day (no post), on September 3.