The London based firm blamed “unfairly negative media coverage” and said it has been “vilified” for actions it says both legal and widely accepted as part of online advertising. As most Americans know by now, its actions included the spreading of false news in support of the election of Mr. Trump, and to the denigration of Hilary Clinton’s campaign.
Cambridge Analytica said it has filed papers to begin insolvency proceedings in the U.K. And will seek bankruptcy protection in a federal court in New York. “The siege of media coverage has driven away virtually all of the company’s customers and suppliers.”
“So sad” as Mr. Trump would say.