Less is More, Tommy Hilfiger

“But what Mr. Hilfiger’s four-season cycle demonstrates is that when the social-media friendly smoke and mirrors clear, it’s still about clothes, and if the clothes aren’t very good — aren’t original or interesting or desirable — then it doesn’t matter how revved up you get (NY Times, 2/27/18).” Social media and the “web surfing” mentality that technology has made possible may all be contributing to this accelerated marketing cycle.

It sounds like a cautionary tale for the world of fashion, but it may apply to many fields of human endeavor as well. Maybe you can become “overexposed” in the world of social media and the effects may wear (no pun intended) on your audience as much as yourself. The human creativity “machine” can literally run out of gas if you keep it running continuously. We can continue making things at a faster pace, but there seems to be a loss of originality if it becomes more like an assembly line process than an inspirational one. I know we are only talking about clothing, but I think there should be more appreciation for the time it takes to be creative in all fields.

Faster is not always better.

Ray Myers

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