Visual Artists Shift from Galleries to Social Media

Now female artists see a marketplace online that is more profitable than the traditional bricks-and- mortar art gallery. “An online presence using an art e-commerce platform is therefore likely to be a more attractive option for sales for females, who have more to gain by circumventing the traditional channels of the dealer and gallery, and hence my intuition that female artists are more prone to move online (Powell, Maastricht University, 2018).”

Given the growth in online art sales globally, making such a shift would be a smart move for the artists. A report last year by the insurer Hiscox showed sales on the online art market in 2016 were up 15 percent over the previous year, reaching $3.75 billion. In 2015, sales were at $3.27 billion, a 24 percent increase from 2014. For now, the two business models, off and online, coexist.

What a change the virtual world has made. Online art, anyone?

Ray Myers

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