Cable news loves Trump. He has been a boon to their ratings over the past two years, and they are not letting go any time soon. So in many ways, we have become what we like to watch, and Trump is the character who has captured our imagination for the right or wrong reasons. It’s all about the ratings, baby!
“The three leading cable news networks rarely discuss any other topic other than Trump during prime-time hours, their highest-rated period of the day. Trump is the focus during daytime hours, too, when cable news actually tends to report some news, rather than merely talking about it . . . But cable’s reliance on Trump is as much a programming strategy as a reflection of the news of the moment. Zucker (Cable News Network President) acknowledges that the audience’s response to all the Trump news on cable validates the approach. Only a few years ago, ‘writers wrote that cable news was irrelevant, that it was being overtaken by the Internet’ he said. ‘The fact is, cable news has never been more relevant or more successful than it has been for the last two years.'”
And I thought the Internet was going to change the world! I guess that watching TV is just more entertaining, and maybe that is what most people want to do during “prime time.” Cable news has become our latest national obsession. Jeff Zucker is very happy!