Microsoft and Google appear to be preparing to do battle in theeducational marketplace. I believe Microsoft has always seen schools and teachers as their primary clientele, and Google has more recently developed more tools that are attracting new users to their services. Microsoft spent the last year in efforts to refocus and renew their classroom efforts. Microsoft spent the last year talking to thousands of teachers and designing high-tech experiments that require mostly low-cost parts. It will give the designs to schools for free so teachers can use them in their lesson plans.
Google has gained ground in public schools by offering a tightly connected system of free classroom apps, lower cost laptops called Chromebooks and a web-based console that allows schools to remotely manage thousands of student devices. Industry analysts said Microsoft’s initiative was the company’s first credible response to Google’s recent encroachment into education. Microsoft executives are looking forward to seizing the chance to make an updated impression on future consumers.
So the classroom has become a new battleground for these giant tech companies to clash for future customers. Let’s just hope that America’s students and teachers come out the winners.
P.S. I will not be posting a blog on Monday, May 8, but will return on Wednesday, May 10. Enjoy your weekend.