So you thought that social media was strictly for the young. According to a recent Nielson report that’s not the case. Americans from 18 to 34 are less obsessed with social media than some of their older peers are. The finding underscores how ubiquitous the smartphone has become. In the United States, 97 percent of people 18 to 34, and 94 percent of people 35 to 49, had access to smartphones. Seventy-seven percent of those 50 and older used smartphones, the report found. I will let you decide which group you are in, and if having one has really made you any smarter?
Some more data from Nielson that might help you compare your use of social media across different age groups. Adults 35 to 41 were found to spend an average of 6 hours 58 minutes a week on social media networks, compared with 6 hours 19 minutes for the younger group, 18 to 34. More predictably, adults 50 and over spent significantly less time on the networks: an average of 4 hours 9 minutes a week. I guess some of the older folks (you know who you are) still like to learn new tricks, and perhaps some of the others simply prefer their old social networks that are not technology-dependent.
One conclusion offered by Nielson is that social media is not exclusively “owned by the younger generation.” It is being accessed by a wide variety of Americans, but is this truly making us all more social?