I know I have been posting frequently about Facebook’s role in the social media world, but they are truly becoming the leader in shaping your reading habits. Or should I say making you more comfortable in just subscribing to the news you want to read. Other tech companies are also competing in this contest of becoming subscribers’ gateway to the digital world; such as Google starting a social network, Amazon making a phone, and Apple helping you shop online.
Now what’s wrong with that? I guess that’s something we all have to decide, but a couple things come to mind as possible pitfalls in self-selecting the news or information we want to receive. When the protests were happening in Ferguson, Missouri, there was little commentary on these events on Facebook. One advertising website recently reported that just three years ago, forty percent of traffic came from search engines and fourteen percent from social media. Today, social media has outpaced search engines as the preferred gateway to that site.
I may be overreacting but I hope that we will all maintain some autonomy in the use of our digital “guides.” Let’s be careful that they don’t become our “Big Brothers.”